Look Before You Leap, Think Before You Design!


99% of the time we are very defensive about the designs we feature. We tend NOT TO highlight their flaws as long as we know there was effort, and c’mon no one is perfect! Having said that, the Box Cutter falls into the 1% category. It is a simple cargo box with an integrated cutter. The theory being you never find the paper cutter when you really need it, but hold on a second…

You can’t integrate sharp objects into packaging…it is against the LAW, especially in air-cargo! Essentially a very clever design is wasted! This is why we all need to look before we leap and think before we design!

Designers: Sangyong Park, Taehan Kim & Jaeyun Lee

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